Multi-Channel Digital Campaign for a Retail Brand
PMDG Technologies collaborated with a fast-growing retail chain to launch a results-driven multi-channel campaign aimed at driving footfall, boosting online conversions, and elevating brand awareness. Our approach blended paid advertising, email automation, social media outreach, and SEO optimization to ensure consistent brand messaging across all touchpoints and platforms.
Project Challenges
The retail space is competitive and fast-paced, requiring a highly agile and targeted marketing strategy. We had to create a unified customer journey across physical stores and online platforms while managing campaign performance in real-time and ensuring measurable ROI across all digital channels.
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Aligning brand messaging across multiple platforms
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Managing budget allocation across paid and organic channels
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Optimizing for both in-store visits and online purchases
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Targeting diverse demographics with tailored messaging
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Creating platform-specific creatives & CTAs
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Analyzing real-time campaign data to adjust strategies
Reports Analysis
Campaign analytics revealed a strong uptick in both online and offline engagement. The email open rate exceeded 42%, Google Ads click-through rates improved by 67%, and Facebook retargeting brought back 30% of cart abandoners. Additionally, in-store traffic saw a 25% increase, driven by location-based mobile campaigns.
Cross-Channel Engagement
Customer Retention Boost
Sales Uplift Across Channels
PMDG Technologies empowers retail brands to thrive in the digital age. Our multi-channel marketing expertise ensures every campaign is optimized for maximum impact, engagement, and ROI — turning browsers into buyers and campaigns into revenue-generating engines.
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