SaaS Product Awareness Campaigns That Drive Engagement
PMDG Technologies partnered with a fast-growing SaaS company to launch full-funnel awareness campaigns targeting businesses across North America and Europe. The objective was to boost visibility, educate the market, and establish authority for their cloud-based automation solution among decision-makers and tech evaluators.
Project Challenges
SaaS awareness campaigns require a unique blend of education, trust-building, and repeated brand exposure. Our challenge was to break through a competitive landscape, differentiate the product, and create content journeys that resonate with users at various stages of the SaaS buyer cycle.
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Defining user personas & buyer journey stages
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Creating high-value awareness content & assets
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Leveraging LinkedIn & YouTube for B2B visibility
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Running multi-channel nurturing campaigns
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Improving SaaS landing pages & micro-conversions
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Tracking awareness KPIs with actionable insights
Reports Analysis
The SaaS awareness campaigns generated over 1.2M impressions and reached 400K+ unique users. Engagement rates on paid social hit 7.6%, with demo video views up by 200%. Website traffic from campaigns improved by 72%, and click-through rates for TOFU content averaged 4.3%. The company experienced a 55% increase in trial signups and early product inquiries over the quarter.
Brand Reach & Engagement
Awareness to Consideration Transition
Demo Requests & Trials
At PMDG Technologies, we craft targeted SaaS awareness strategies that resonate with ideal customer profiles. By focusing on the right platforms, formats, and funnel stages, we help SaaS brands educate, attract, and convert through intelligent digital execution.
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